2027年第七届中国跨境电商交易会THE 7th CHINACROSS-BORDERE-COMMERCETRADE FAIR展会时间：2027年3月18日-20日 展览地点：福州海峡国际会展中心
（24h在线：13020162130）
非遗出海焕新颜，数字跨境通全球——2027福州跨境电商非遗文化展重磅启幕24
发表时间：2026-07-17 16:08 非遗出海焕新颜，数字跨境通全球——2027福州跨境电商非遗文化展重磅启幕 2027 第 7 届中国跨境电商交易会（中国跨交会） 时间：2027 年 3 月 18–20 日 18–19 日 09:00–17:00 20 日 09:00–15:00 地点：福州海峡国际会展中心（1–8 号馆全开，总规模 10 万㎡） 主办：商务部外贸发展事务局、福建省进出口商会 行业资质：国内首个 UFI 国际认证跨境电商专业展，被誉为中国跨境电商第一展 规模：规划 2000 个展位，3000 + 参展企业，预计 10 万专业采购商，海外买家占比 35% 大会展位预定请咨询：谢经理13020162130（同微信）
作为第七届中国跨境电商交易会（福州跨交会）的核心特色板块，2027福州跨境电商非遗文化展将于3月18日至20日在福州海峡国际会展中心盛大启幕。依托国内首个UFI国际认证跨境电商专业展会的顶级平台势能，本次非遗文化专题展全面升级扩容，以“非遗数字化·国潮全球化·海丝文创出海”为核心定位，打通传统非遗文化与全球跨境贸易的双向链路，助力中华优秀传统文化走出国门、扎根海外消费市场。 本届非遗文化展立足福州海丝门户城市区位优势，深度聚焦福建本土非遗瑰宝与全国特色传统工艺，打造沉浸式、场景化、贸易化的非遗出海展示交易平台。展会集中展示福州脱胎漆器、寿山石雕、软木画、角梳、德化白瓷、永春香道、畲族刺绣、妈祖文创等闽派核心非遗好物，同时汇聚全国陶瓷、传统印染、榫卯文创、国风首饰、古法茶礼等优质非遗跨境产品，覆盖传统工艺、国潮文创、非遗数字化衍生品、文化IP定制等多元品类，全方位适配欧美、东南亚、中东等全球不同区域的消费需求。
相较于往届，2027福州跨境电商非遗文化展创新升级展会模式，打破非遗“重展示、轻交易”的行业痛点，构建“展演+对接+孵化+出海”全链条服务体系。展会期间，将举办非遗匠人现场活态展演、跨境非遗供需精准对接会、文化出海高峰论坛、国潮非遗新品全球首发等系列重磅活动。知名跨境平台招商专家、海内外头部卖家、海外商超采购商、文创品牌运营机构齐聚福州，为非遗工坊、手艺人、文创企业搭建一对一贸易洽谈通道，高效解决非遗产品跨境选品、渠道拓展、合规运营、IP保护等核心难题。 在数字贸易赋能层面，本次展会深度融合跨境电商新业态，聚焦非遗产业数字化转型。集中展示非遗数字藏品、AI国风设计、非遗虚拟直播、短视频IP孵化、跨境文创代运营等创新服务，推动传统非遗产品轻量化、标准化、品牌化改良，让古老非遗适配现代跨境物流、海外消费审美与电商销售场景，实现从“传统手工艺品”向“全球化文创爆品”的转型升级。 作为海丝文化传播与外贸创新融合的标杆展会，本次非遗专题展依托第七届福州跨交会10万㎡超大展览规模、2000个标准展位、3000+参展企业、10万+全球专业采购商的庞大资源矩阵，持续释放福州“跨境电商+非遗文旅”融合发展新势能。展会不仅为全国非遗文创企业提供开拓全球市场、塑造民族文化品牌的核心窗口，更以贸易为纽带、以文化为内核，深化海丝沿线国家文化经贸交流，助力中国传统工艺文化走向世界舞台。 业内人士表示，2027福州跨境电商非遗文化展将进一步激活非遗产业商业价值与文化价值，打通传统文化现代化、国际化发展新路径，为中国文化出海、外贸转型升级注入全新动能，助力中国制造向中国品牌、中国文化加速跃迁。 As a core featured section of the 7th China Cross-Border E-Commerce Trade Fair (Fuzhou), the 2027 Fuzhou Cross-Border E-Commerce Intangible Cultural Heritage (ICH) Exhibition grandly kicks off at Fuzhou Strait International Conference and Exhibition Center from March 18 to 20. As China’s first UFI-certified professional cross-border e-commerce exhibition, the upgraded ICH exhibition focuses on digitalization of intangible cultural heritage, globalization of national trend culture, and overseas development of Maritime Silk Road cultural creativity. It builds a two-way bridge connecting traditional Chinese intangible cultural heritage with global cross-border trade, enabling outstanding traditional Chinese culture to enter and thrive in global consumer markets.
Leveraging Fuzhou’s geographical advantage as a core gateway city of the Maritime Silk Road, the exhibition gathers elite ICH treasures from Fujian and high-quality traditional crafts nationwide. The exhibits cover Fuzhou lacquerware, Shoushan stone carving, soft wood carving, traditional horn combs, Dehua white porcelain, Yongchun incense art, She ethnic embroidery, Mazu cultural derivatives, as well as national featured products such as traditional ceramics, ancient dyeing and weaving, mortise and tenon cultural creations, Chinese-style jewelry and traditional tea gifts. Diverse product categories fully meet the consumption needs of Europe, America, Southeast Asia, the Middle East and other global markets. Breaking the industry dilemma of "over-emphasis on exhibition rather than transaction" for intangible cultural heritage, the 2027 exhibition innovates the operation model and builds a full-industry-chain service system integrating live demonstration, supply-demand docking, brand incubation and global export. A series of high-profile activities will be held during the event, including live ICH craftsmanship demonstrations, targeted cross-border trade matching meetings, cultural going-global summit forums, and global debuts of new national-trend ICH products. Senior executives from mainstream cross-border platforms, top global sellers, overseas supermarket purchasers and cultural and creative institutions will gather in Fuzhou to provide one-on-one negotiation services, solving core challenges including product selection, channel expansion, compliance operation and IP protection for ICH workshops and cultural and creative enterprises. Empowered by digital trade, the exhibition deeply promotes the digital transformation of the ICH industry. It showcases innovative services such as ICH digital collections, AI Chinese-style design, ICH virtual live streaming, short video IP incubation and cross-border cultural creative operation services. It drives the lightweight, standardized and branded upgrading of traditional ICH products, making ancient intangible cultural heritage adapt to modern cross-border logistics, overseas aesthetic trends and e-commerce sales scenarios, and realizing the transformation from traditional handicrafts to global best-selling cultural and creative products.
Supported by the 100,000-square-meter exhibition scale, 2,000 booths, over 3,000 exhibitors and more than 100,000 global professional buyers of the 7th Fuzhou Cross-Border E-Commerce Trade Fair, the exhibition continuously releases new momentum for the integrated development of cross-border e-commerce and intangible cultural tourism in Fuzhou. It serves as a core platform for domestic ICH cultural and creative enterprises to explore global markets and build national cultural brands, and deepens cultural and economic exchanges with countries along the Maritime Silk Road through trade and cultural bonds. Industry insiders stated that the 2027 Fuzhou Cross-Border E-Commerce ICH Exhibition will further activate the commercial and cultural value of intangible cultural heritage, open up a new path for the modernization and internationalization of traditional Chinese culture, inject new vitality into China’s cultural export and foreign trade transformation, and accelerate the upgrading from "Made in China" to "Branded China" and |
2026年中国跨境电商交易会
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